The start of a new year is not only a time to look ahead, but to also look back and reflect on successes to see how we can continually improve marketing our destination.

We had a successful 2019. According to the year-end Smith Travel Research Report (STR), demand for hotel/motel overnights was up for the fourth year in a row. In 2019, it increased 3.6 percent over the previous year.

Natalie Buyny is the director of media and public relations at Destination Gettysburg.

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