Gettysburg's Courtyard by Marriott hotel unveiled a new look this year in an effort to cater to a new generation of travelers.
Within three years, "Gen Y" or millennial consumers--those born between the early 1980s and the mid-1990s--will have more buying power than Baby Boomers, said Hans Schreiber, the hotel's director of sales and marketing. Everything from the hotel's new color scheme to the charger-friendly seating areas were designed to attract and serve this demographic.
The hotel's lobby has been completely redesigned to feature The Bistro, a cafe and bar area that is open to the public as well as hotel guests. The cafe features seating areas for large groups, as well as smaller media booths with individual televisions at each. All of the common areas have free wi-fi and plenty of outlets to keep devices charged.
Adjacent to the Bistro and common seating area, a cozy home theater area features recumbent chairs, large flat-screen televisions, and a selection of books for guests to borrow. A business center with several desktop computers fills out the open concept lobby.
"The days of hotels being designed with all these straight-type designs are over," Schreiber said.
The Gettysburg site is the first to feature the new gray and plum-toned lobby decor. The main floor also includes a new touchscreen GoBoard, offering information about local dining and attractions, and pays homage to its historic location with a floor-to-ceiling mural of a cannon overlooking an open field.
The hotel's 152 guest rooms also got a fresh look, with a neutral grey and white color scheme accented with a muted yellow. The televisions in each room were remounted on swiveling bases, and large ergonomic chairs with ottomans provide a relaxing space. All rooms also feature new bedding and carpeting, and the bathrooms received some cosmetic updates, but no gutting was required, Schreiber said.
About half of the hotel's guests travel with groups or conferences, and the new look appeals to both leisure and business travelers.
"So far the guests have really liked what we've done," Schreiber said. "I've always felt good about the quality of the rooms, but now we feel really good about them."
The $1.8 million renovation was completed over the course of about three months this spring, Schreiber said. It is the first renovation since the hotel opened in 2006. Most other Courtyard Marriott hotels will complete similar renovations in phases, but the updates at the Gettysburg site were completed all at once. The condensed renovation process did not interrupt the hotel's services, Schreiber said.
"The guest service scores never went down (during the renovation)," he said. "It went like clockwork."
The Courtyard by Marriott Gettysburg is located at 115 Presidential Circle, off Gateway Boulevard. The Bistro is open for breakfast weekdays from 6 to 10 a.m. and weekends from 6:30 to 11 a.m., and for dinner Sunday through Thursday from 5 to 10 p.m. and Friday and Saturday from 5 to 11 p.m.