It is often said the Golden Gate Bridge in San Francisco is painted once a year. However, it’s actually an ongoing task, before they finish, they start over again. It’s called continuous maintenance. Continuous maintenance is arduous, costly, and sometimes pretty boring, but it’s a vital investment for sustainability, performance, and identity.
The Steinwehr Business Improvement District (BID) is in the midst of a renewal process; they are nearing the end of the paint job on their figurative bridge and are seeking approval for continuous maintenance. The orange paint on the Golden Gate Bridge ensures its functionality and longevity, and also serves as the international identity of the city itself. The same can be said for the Steinwehr BID. Over the past 11 years, the BID has ensured the economic growth, and represented the identity, of its businesses.